The Olympics Prove Worthwhile Investment
Monday, August 11th, 2008
It looks like NBC’s $900 million payout for the U.S. broadcast rights of the 2008 Olympics was a good move.
According to a new report, NBC’s Olympics coverage is drawing huge audiences.
Beijing 2008 could set some record TV ratings for NBC!
NBC said the first two days of the Beijing Olympics drew an average audience of 29.1 million, making it the most highly rated broadcast of the Summer Games held outside the United States since 1976.
The net also went on to report that in total, 114 million viewers tuned in for at least part of its broadcast in the first two days, about 20 million more than the 2004 games in Athens, citing figures from Nielsen Media Research.
Like many of y’all, we’ve tuned in to see swimming sensation Michael Phelps.
Experts say the thrill of seeing him chase Mark Spitz’s record is helping to drive up viewership numbers.
We can’t wait for more gymnastics!
[Image via WENN.]
